Every great brand deserves a website that makes people feel something. For King Coil Spirits, I turned “meh” into magic—creating a digital front door that’s as inviting and memorable as their cocktails.
Project Name : King Coil Spirits
Tools : Figma
A one-stop spot for sipping craft cocktails, indulging in artisanal pizza, and soaking up the cozy vibes of their distillery in St. Paul. Their original website? Well… let’s just say it had the spirit but lacked the spark. The branding was on point, but the layout was outdated, the CTAs were shy, and the overall design didn’t do justice to their lively, welcoming atmosphere.
So, I rolled up my sleeves (and opened my laptop) to give their digital presence the glow-up it deserved!
– First impressions fell flat: The website didn’t match the energy of their amazing in-person experience.
– Where’s the action? CTAs were hidden, and users didn’t know where to click or what to do next.
– Old-school vibes: The layout was uninspiring, lacking that modern pizzazz people expect.
– No funnel = no fun: Visitors weren’t guided through the journey of exploring the menu, learning about their spirits, or booking a visit.
Introduced clean, vibrant visuals that scream “Come for the cocktails, stay for the pizza!”
Added fresh fonts, playful colors, and stylish layouts.
Designed a logical flow from “Ooh, this place looks fun!” to “Let’s book a table!”
Created clear sections for the distillery, cocktail bar, and pizza menu, so users get all the info they need, fast.
Added bold buttons like “Book a Table,” “View Our Menu,” and “Learn About Our Spirits.”
Strategically placed CTAs to make taking action a no-brainer.
Crafted a step-by-step user journey that starts with excitement and ends with a reservation or visit.
Highlighted their unique selling points—like handcrafted spirits and that to-die-for pizza crust.
– A digital experience that captures the vibrant vibe of King Coil Spirits.
– Visitors will now click CTAs like it’s happy hour!
– An easy-to-navigate site that gets users exactly where they need to go (and fast).
Let’s build something amazing together, one pixel at a time.